The 2015 Avocatour, an initiative launched to promote the Avocados from Mexico brand, saw a themed van travel through Quebec and Ontario offering avocado samples, recipes and information. The mandate was to create a festive, joyful and colourful identity via the “Avocart” and Avoman mascot. A number of promotional tools were produced to support the initiative, from banners and social media images to press releases, signage, and more.