Header image for the Dairy Farmers of Canada project, representing a white cardboard box of milk, with a vector illustration of a blue magnifier on top, and large milk drops all around, on a light grey background.
Infographics / Graphic Design
Client: Dairy Farmers of Canada
Agency: kbs+ Montréal
Year: 2014-2015
Dairy data viz
As part of its multiplatform “Get enough” campaign, the Dairy Farmers of Canada were seeking to encourage adults to consume enough dairy products on a daily basis, notably to help prevent diseases such as colorectal cancer and Type 2 diabetes. The campaign component “Cut the fat, not the dairy” targeted physicians, encouraging them to stop disparaging dairy products among their patients on low-fat diets.
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