Designing a playful practice of reading and writing for toddlers

Name Play is an “edutainment” game designed for children ages 3 to 5 with early reading skills and the ability to write their names. The mandate for this project was to create several promotional components for the game’s launch: title logo, game icon (for the App Store and Apple Watch), banner for the iTunes Store, storyboard for the overview video, research and proposal mock-ups for the introduction and downloading screens, illustrations for the synchronized Apple Watch dashboard, and more.