Sur la pointe des pieds / On the Tip of the Toes Foundation uses wilderness therapy to help restore the wellbeing of young people living with cancer. Communications agency Prospek
was entrusted with the mandate to update the Foundation’s image in order to raise public awareness and in turn attract donations. The new graphic environment we proposed targeted an audience of teens and young adults and invited them to jump into the adventure with both feet. A number of communication tools were deployed: website, stationery, t-shirts, banner stands, postcards and a brochure that opened up into a large expedition map.