Header image for the Avocados from Mexico project, representing a MacBook Pro display on a pale green background, with a picture of two avocado toasts and Avoman, the Avocados from Mexico illustrated character, on screen.
Branding / Web / Social Media
Client: Avocados from Mexico
Agency: Prospek / Sopexa Canada
Year: 2015-2016
How to grow an avocado brand
U.S.-based Avocados from Mexico is the largest distributor of avocados in the world. The mandate involved raising awareness in Canada about Avocados from Mexico and growing the brand through a variety of communication tools: a website overhaul to target Canadian consumers, social network campaigns and visuals, partnerships with the Montreal Canadiens and Toronto Blue Jays, recipes and contests featuring popular personality Bob le Chef, and more.
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