Branding / Graphic Design
School: LISAA Rennes, France
Reimagining the perfume shopping experience
For the final project in my graphic design studies program, I decided to explore the custom perfume industry and create a pared-down, hybrid space that would completely reinvent the experience of shopping for perfume. The visual identity I produced merges aspects of luxury, perfume manufacturing (copper alembic stills) and the laboratory. Once the graphic charter was established, it was rolled out on various communication tools: stationery, invitations, magazine advertisements, a “catalogue of emotions”, packaging, bottling, store design, and more.