Transforming Shutterstock Collections into an essential part of the creative workflow
is a global online marketplace providing royalty-free stock assets and innovative tools, empowering creative professionals worldwide to produce their best work, all on one platform. Shutterstock Collections existed for years, allowing users to bookmark, curate and organize the assets they select for their projects during their creative process and workflow. It was a practical feature on paper, but the quantitative data we collected revealed a different picture: most of our customers were not saving their assets to collections, overlooking or quickly abandoning them from their daily workflow. Our focus promptly revolved around transforming Shutterstock Collections into the powerful tool we envisioned, which holds and creates high value for Shutterstock customers.