is a global online marketplace providing royalty-free stock assets, tools, and services. When I joined the company in 2017, the team’s long-term mission was to consolidate Shutterstock’s products portfolio in a unique, holistic user experience. We started with the migration and redesign of the whole Footage interface, which gave me a lot of experience and knowledge about our new design system and processes. Following the Footage migration’s success, the time had come to start on the Images product’s side. I was offered to join forces and help lead an activation-focused initiative touching a crucial and complex web page for our business: the pricing page.