Header image for the Tiguidou project, representing the top view of an open magazine on a light beige background, with the Tiguidou illustration centered on the right page of the magazine.
Client: Wayward Arts Magazine
Year: 2017
A visual celebration of canadianisms
“Tiguidou” is one of the 21 illustrations featured in the “Canada 150: Eh?” issue of Wayward Arts magazine, on canadianisms as interpreted by international creatives who had no idea what they meant. The illustrations were presented side-by-side with the actual meanings illustrated by Canadian creatives. “Tiguidou” is a francophone expression denoting a general feeling of well-being or acknowledgement. The creative from Thailand thought that it meant “It’s too damn cold outside and I can’t sleep.”
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