is my friend Yolène Le Roux’s exploration project around ceramics and “making stuff” with her hands and talented touch. When she decided to start an atelier in Montreal to ramp up her production, she kindly entrusted me with designing the foundational elements of her branding: YO (her nickname). I curated a colour palette, selected a typeface, and created a logotype and a graphic symbol to be used and declined on various digital and physical supports, starting with her Instagram account, postcards, and a ceramics signature stamp. The black and white photographs of Yolène on the pottery wheel were taken by Clément Bruna
, a casual photographer from Montreal.